About
Visionary design executive with a proven record of scaling global teams, driving innovation, and delivering high-impact creative at scale. Led Paramount+ expansion across 33 markets, launching 3M+ assets and driving a 4.3M subscriber boost in one quarter. Directed platform redesigns for BET, MTV, VH1, and Nickelodeon, enhancing UX, accessibility, and brand consistency. Spearheaded Al integration to streamline workflows and increase production efficiency. Known for building high-performing, cross-continental teams and delivering localized, data-driven design solutions that elevate user engagement and business growth.
Work
ViacomCBS
|Senior Director of Design
Summary
Led a global, cross-functional design team across LATAM, North America, and Europe, driving design strategy and execution for major entertainment brands like BET, MTV, VH1, and Nickelodeon. Directed the digital product redesign of BET, MTV, Comedy Central, VH1, and Nickelodeon, enhancing performance, accessibility, and brand consistency across web, mobile, and OTT platforms. Orchestrated real-time digital creative for high-profile live events, including the MTV VMAs, BET Awards, and MTV Movie & TV Awards, ensuring seamless integration across editorial and on-air teams. Launched digital experiences for sponsorship campaigns, microsites, and branded content activations, boosting audience engagement and advertiser value. Introduced Figma to the Paramount+ production team, transitioning from Sketch and improving collaboration and workflow efficiency. Repositioned the design team into a service organization, implementing agile workflows, SLAs, and a Jira-based ticketing system to enhance internal partnership clarity, speed, and responsiveness.
Highlights
Led a global, cross-functional design team across LATAM, North America, and Europe, executing design strategies for major entertainment brands, driving innovation across streaming platforms, live events, and campaign activations for BET, MTV, VH1, and Nickelodeon.
Directed the digital product redesign of BET, MTV, Comedy Central, VH1, and Nickelodeon, improving performance, accessibility, and brand consistency across web, mobile, and OTT platforms.
Orchestrated real-time digital creative for major live events like the MTV VMAs, BET Awards, and MTV Movie & TV Awards, ensuring seamless design integration with editorial and on-air teams.
Spearheaded the launch of digital experiences for high-profile sponsorship campaigns, microsites, and branded content activations, resulting in increased audience engagement and enhanced advertiser value.
Launched revenue-driven digital experiences, including online and OTT ad campaigns, microsites, sweepstakes, and promotions, driving significant increases in audience engagement and advertiser ROI.
Implemented Figma across the Paramount+ production team, leading the transition from Sketch and streamlining collaboration and design workflow efficiency.
Repositioned the design team into a service organization, introducing agile workflows, service-level agreements (SLAs), and a Jira-based ticketing system, significantly enhancing internal partnership clarity, speed, and responsiveness.
Florida Interactive Entertainment Academy
|Director of Marketing & Communications
Paramount Network
|Art Director
Summary
Led the digital creative expansion for the successful launch of Paramount Network, overseeing design execution across all digital touch points and leading a team of 5 multidisciplinary designers in close collaboration with editorial to craft designs for high-profile partners and sponsors.
Paramount+
|Senior Director of Design
Summary
Led the global design team for Paramount+'s expansion across 33 markets, creating 3M+ assets and driving a 4.3M subscriber increase in the first quarter. Managed a hybrid team of 15-30 designers across LATAM, North America, and Europe, scaling creative operations. Directed design strategy for the platform's launch, including partnerships with Sky in the UK, Ireland, Italy, Germany, Switzerland, and Austria. Oversaw regional design alignment across brand, content, and UX, delivering thousands of episodes and hours of content. Led creative localization and UX regionalization, ensuring cultural relevance, language accuracy, and brand consistency. Managed sports UX initiatives, including Premier League engagement in LATAM. Collaborated with global studios to adapt creative for international markets. Promoted team growth through coaching and workshops, fostering a culture of feedback and ownership. Integrated Adobe's Generative Al tools into workflows, enhancing asset creation and content localization.
Highlights
Delivered 3 million+ creative assets, driving a 4.3M global subscriber increase in one quarter.
Scaled design operations across LATAM, North America, and Europe, leading a cross-regional team of up to 30 designers.
Led the international launch of Paramount+ in multiple countries, driving strategic design and creative localization across key markets.
Pioneered the adoption of Adobe's Generative Al tools, significantly improving production efficiency and asset creation speed.
Spike TV
|Lead Visual Designer
Summary
Translated Spike TV's on-air branding into user-centered digital experiences across web, app, OTT, and marketing campaigns, and designed social assets for high-profile campaigns such as Ink Master, Lip Sync Battle, Bar Rescue, which drove significant user engagement and earned industry recognition.
The Gate Worldwide
|Jr Art Director
Summary
Contributed to the development of RFPs, including the Nasdaq "Ignite Your Ambition" campaign, and collaborated with creative teams to design digital, print, and interactive campaigns, producing wireframes, design mock-ups, prototypes, creative assets, and presentation collateral based on brand guidelines.
Monster XP
|Project Manager, Creative Production
Summary
Managed the end-to-end project lifecycle for user-centered out-of-home interactive campaigns, delivering engaging experiences across diverse digital platforms through concept creation, RFP response decks, QA, testing, and installation; notably for the GOLD ADDY-winning Moto X Color Thief campaign.
Revenue Performance Inc.
|Interactive Account Coordinator/ Graphic Designer
Cambridge Management Services, Inc.
|Marketing Coordinator/ Graphic Designer
Education Realty Trust
|Marketing Coordinator/Graphic Designer
OfficeMax
|Manager, Print Department/ Lead Graphic Designer
University of Central Florida
Education
Full Sail University
Master of Fine Arts
Media Design, Entertainment Business
University of Central Florida
Bachelor of Fine Arts
Art Animation and Marketing (with International Focus)
University of Maryland
Agile Scrum Project Management
Harvard University Online
Rhetoric: The Art of Persuasive Writing and Public Speaking
General Assembly
Intensive 12-Week Bootcamp
User Experience Design
General Assembly
Intensive 12-Week Bootcamp
Front-End Web Development
New York Code + Design Academy
36-Week Program
Web Development
Skills
Expertise
Creative Direction, Brand Systems, UX/UI Strategy, Experience Design, Art Direction, Motion & Visual Design, Inclusive Design, Storytelling Through Design, Design Operations, Scalable Workflows, Generative Al Integration, Design Leadership, Team Building & Mentorship, Cross-Functional Collaboration, Global Campaign Execution, Digital Product Redesign, Agile Workflows, Design Innovation, OTT & Streaming Platforms, Content Localization, Multi-Platform Experience, Digital Transformation, Accessibility in Design, Marketing & Advertising Design, SaaS & Digital Platforms, Data-Driven Design Strategy, Emerging Technology Adoption.